Spring/Summer Collection 2018
The HUGO BOSS Group is one of the leading companies in the upper premium segment of the apparel market that focuses on the development and marketing of premium fashion and accessories for men and women. Headquartered in Metzingen, the Company generated with almost 14,000 employees net sales of EUR 2.7 billion in fiscal year 2016. The brand world of HUGO BOSS comprises a comprehensive product range encompassing classic to modern apparel, elegant eveningwear and sportswear, shoes, leather accessories as well as licensed fragrances, eyewear, watches, children’s fashion, home textiles and writing instruments.
The HUGO BOSS Group has set itself the objective of continually increasing the appeal of its brands. To convey brand values such as dynamism, perfection and precision in an ideal way, the sponsorship activities of HUGO BOSS focus on premium sports such as golf, Formula 1, sailing and soccer. Sponsorship of cultural events is a further key area of the Group’s brand communications, with the Group seeking to create common ground between art and fashion with respect to design, aesthetics and creativity.
In conjunction with the Solomon R. Guggenheim Museum, the Group established the HUGO BOSS Prize in 1996, which has evolved into an internationally renowned art award. The prize was complemented by the HUGO BOSS Asia Art Award in 2013.