STRENESSE embodies fashion for the modern and self-confident woman of the 21st century. A distinctive fashion-conscious woman, for whom timelessness and stylishness is the basis for her fundamental view of life. STRENESSE has very early influenced a modern image of women and the female self. And always stood for the future of the woman. Our Promise – The Future is Female. The STRENESSE Collections embodies essential and forward-looking fashion style and refrains from short-lived trends. Because STRENESSE’ style today won’t be outdated tomorrow. Therefore, we dress the responsible woman for her cause, not the occasion. – SIMPLY ME.
Strenesse New GmbH is a German fashion company, based in Noerdlingen. Our Design team, with our three Senior Designers, Birgit Kaufmann-Rehm, Susanne Christer and Sarah Hein, every season develops a Pre- and Main Collection. The starting point in the creative process are high-quality fabrics, mostly from Japan and Italy. At STRENESSE, materials retain its typical character and is not squeezed into a shape. This is how products with personality are created.
The company was founded in 1949 and has beyond the German speaking markets, build up a presence in every important international market such as Italy, USA, Eastern Europe including Russia. Furthermore we have subsidiaries and Showrooms in Milan, New York & Tokyo.