Microplastic particles are solid plastic particles, but we keep hearing about so-called "liquid plastic". This often refers to liquid synthetic polymers. However, they are not the same as microplastics and are not necessarily as harmful to the environment. Synthetic polymers can be very different in nature. Some are totally or partially biodegradable, while others are 100% not biodegradable. In cosmetics products, synthetic polymers are mostly found as film formers, which in many cases improve product performance. But they can also have negative effects on the environment - this is where our raw materials specialists come in! Because microplastic particle-free cosmetics were only the first step. Next step: ensure the biodegradability of our products. With the goal of creating a clean future – for you and our environment.

According to WWF, up to 12 million tonnes of plastic waste enters the ocean every year and threatens marine life. Especially in several Asian countries where there is no regulated and reliable waste management system, the situation is devastating for people and nature. We are therefore a sponsor of various WWF plastic waste prevention projects in Vietnam and Thailand.

The aim of the projects is to create local incentives for functioning and sustainable systems for the collection, recycling and disposal of waste. Together with representatives of local environmental authorities, companies and private individuals, the WWF implements targeted measures and information campaigns that lead to a significant reduction of single-use plastic waste and a suitable waste separation.